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When you start to run a digital marketing company, you have to prepare yourself for many challenges that come along the way. Establishing your own business is not a walk in the park, and everyone knows that. You need to be ready emotionally and mentally. The foundation of your knowledge about digital marketing should be deeply rooted for you to be successful in your chosen career. There are common mistakes that you can easily avoid. As business owners, you should focus on your business objectives, know your target audience, and avoid all the common mistakes that we will share with you in this article. We will site 11 common issues that digital marketing companies often make to guide you with your marketing strategy.
1. Using The Same Google Ads Account To Different Clients
Do not ever use the same account for different customers, no matter how easy it makes your life. You are forecasting a considerable amount of issues if you are used to doing this. You are putting your digital marketing company into a potential suspension if you will be caught doing this. We suggest that you use a third-party tool that will help you set up individual accesses to all the clients that you are managing.
2. Incorrect Pricing
You may not be familiar with the cost and how to determine your price when you are new to the business. One of the best growth strategies that we had learned so far is to do intensive research on what you are getting into. Your business should be profitable, and you can only do this if you know how to name your price competitively. Check your competition and see how you leverage with their pricing. You can also research the usual fee that a local marketing agency charges in your area. Always remember that your rate should be different depending on the social media platform you are using. Different digital marketing platforms come at different rates.
3.Focus on Optimizing and not in Reporting
It should not be the other way around. Your clients ranking highly depends on how well you optimize their page. The marketing agency is indeed required to report its progress depending on the agreed frequency they had with their clients. What we are trying to point out is you should focus on how you can drive more conversions to the business that hired your service. Proper optimizing will make your campaign a success.
4.Pay Attention to your Query Report
Google ads accounts rely heavily on keywords. You need to make sure that everything is working because we all know that queries trigger keywords. You can include a search term tab in your routine maintenance to easily spot new opportunities that will be beneficial to your customers.
5.Give a Double-Take When Hiring Staff
This is one of the mistakes when starting a digital marketing company. Business owners have this tendency of hiring way too many staff before they close a deal. It can be considered as the hype and can cost additional expenses. Get an honest social media manager who will not force you into adding additional labour costs. Most of the tasks are digital and having a person or two to manage an account can be a good one. Measure your success rate first before jumping another gun.
6.Casting a Wide Net
Some of you may disagree if you read the title, but we believe in the saying that too much is not always good. The search engine has a complicated structure that only Google understands. Casting your net too wide can increase the non-value search results. Do not get fooled by just focusing on regular broad match keywords because you may end up paying for irrelevant clicks.
7.Bank on Long-Tail Keywords
Most of the new digital marketing companies overlook what the long-tail keywords can do. They are more focused on short-tail keywords that are more expensive and do not convert much. Long-tail keywords are the foundation of a successfully paid search account for a business. Apart from being affordable, it gives you the ability to showcase different offers to your users.
8.Do not get Intimidated by Facebook
Always remember that social media like Facebook is not the same as Google Ads. Social media is not built for marketing purposes though a lot of businesses are using it because of the number of people you can find in it. Google ads are way better for people who want to have a successful business. This is one of the common mistakes that most digital managers make. They cannot overcome their fear of Facebook. Maybe you are starting to wonder whether we should only focus on Google Ads. I do not mean that we need to quit managing Social Media and concentrate on Google Ads. I am pointing out that Social Media and Google Ads serve two different purposes in marketing.
9.Treasure your Existing Clients while Trying to Win New Customers
Balance, my friends, is the key to everything. Value those clients who established trust and confidence in what you can do. Do not put them on the backseat while you are trying to chase for new potential clients. Your existing customers can offer you passive income. You are hindering your growth if you are too busy making new clients and neglecting the old ones.
10.Ugly Visuals
It is a rare talent if your staff can code, use Getty images, and design at the same time. When a potential customer checks your website, he needs to be entertained on what he is about to see. It has to catch his attention and satisfy his eyes. It does not matter if you get a high ranking if your customers are clicking away from your site because of how it looks. Make sure that your website stands out when it comes to visual and details. It has to be slick and sharp. Getty images can do the trick.
11.Make yourself Indispensable to Your Customers
A business may choose to terminate a digital marketer when they have learned how to manage it on their own. This is the number one mistake that you can make. When starting this business, you need to come up with your own tools and strategies that your customer will be dependent on your service.
How does a Digital Marketing Agency Make Money?
Digital marketing agencies support business owners who do not have time to market your business and do not know how to do it digitally. Digital marketers help business owners in different ways.
- Digital marketers can help you reach your target audience using paid and organic social media marketing.
- Marketers can explain your business to people in meaningful videos that will surely catch your customer’s interests.
- Digital marketing agencies know how to help your business land a better ranking in Google with search engine optimization.
- They know how to promote your website on Google with Google Adwords. By doing so, you can see more conversions.
Definition of brand strategy and creation of brand presence, media planning, and evaluation – The brand strategy needs to be defined. This includes the naming, the definition of the target group, and the value proposition. The strategic standards are written down in the branding guidelines.
In the agency, different employees take care of the project.
The consultant conducts the project and works with both customers and the agency. He creates marketing and media plans.
The art director and graphic designer are the ones responsible for designing all the advertising materials such as the logo or the website.
A copywriter creates a convincing claim and writes the content for the advertising media.
The web developer programs the website and guarantees impeccable functionality on all devices.
Both exchange and cooperation within the team are of utmost importance and undoubtedly lead to a significant brand presence. Based on the set brand guidelines, the team needs to take care of the brand presence in a second step. The product receives a name, a logo, a claim, and a packaging. Photographing, writing, and designing follow next. Design guidelines are written down in a corporate design manual. This guarantees a unitary appearance of all the advertising measures.
In the next step, the new brand presence is realized in the form of a campaign. For that reason, a powerful media scheme is presented to the customer, and all required communication means are created, including email address to avoid mistakes. This includes a flyer, a poster, a TV commercial, a Google Adwords campaign, and a website. As soon as every matter is clarified, the campaign goes live. The campaign makes an impact and the sales increase. The agency discusses the campaign reports with the client and provides continuous optimization. Excellent working measures are intensified.
Australia has a broad market for ad agencies and digital marketers that can help you build your digital presence. If you are aspiring to make your own company from scratch, please consider these mistakes that we wrote down and use it as your guide. You should stay away from pitfalls because learning from your mistakes can be expensive. Please share with us what are the mistakes and opportunities that you came across. Or you can also write us a message below about what else you want to talk about on our next article release. See you next time.
