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As a professional SEO and digital marketing company in Australia, we often get asked by our clients about the cost of our SEO services. In fact, the cost is one of the first things that clients enquire about when looking to hire an SEO agency in Australia.
So, to make the life easier for businesses and SEO clients worldwide, we have prepared this guide to easily and comprehensively understand how SEO pricing works and to calculate the cost of an SEO service/project.
The price of SEO in Australia depends on a range of things, including the specific requirements of a project, the kind of digital marketing services one needs, the competition, the current ranking status of the website, the business goals, etc. In this article, we will talk about the cost of SEO in reference to different situations.
SEO Service Cost Based on Provider’s Location
One of the major things that greatly impact the cost of SEO service is where you’re buying it from. For instance, you can find SEO services starting at the price of $100-300 per month in countries like Africa, Bangladesh and India. However, the cost of SEO will start increasing as you move to developed countries like the UK and the US, and you can expect to have to pay in the range of $1000-$5000 per month for such services.
Wondering why there’s so much difference? It’s mainly because of the level of work quality. If you choose to buy SEO services from cheap providers, you’ll end up getting poor quality services that are no good in the long term and may do more harm than good for your website.
If we talk about the cost of SEO in Australia, I would say it’s an average of what the above two types of locations have to offer. Digital marketing agencies like Proven Digital in Australia offer great quality SEO services at equally great (competitive) pricing.
To know more about our SEO pricing, you can call us at 1300 160 807.
Cost of Good SEO
One of the major things to consider when hiring a digital marketing agency is whether or not they can offer good SEO.
Now, there is an obvious difference between the quality of SEO service that comes at a cheap price and the one that bears a huge price tag. So, of course, that should also be considered. So, what are the things that make an SEO service good (or better than others)?
Good SEO vs Bad SEO
Because not many businesses know a lot of SEO, the only thing they look for when hiring an SEO agency is the price. On the other hand, a brief knowledge of SEO will enable you to become more careful in your research of SEO companies.
So, here’s what makes an SEO service (and company) good:
- Good SEO Results are long term
- White-hat approach (no spam techniques)
- Unique, high-quality content for both website and marketing
- Custom SEO strategy based on specific business requirements & goals
- A powerful, skilled SEO team
- No fake promises for guaranteed results
Bad SEO, on the other hand:
- Gives only short term (temporary) results or no results at all
- Gives no ranking even after months of work
- Offers only fake promises, but no results
- Gives a significant drop in traffic in the long term
- Ends up in Google penalties
So, what you need is an SEO provider that can offer high-quality SEO services with long-term results. Quality SEO, and not the cost, should be your first priority.
Good SEO may cost a little more than the bad one, but it’s always worth it.
Different SEO Pricing Models in Australia
Before you go out and start searching for a reliable SEO agency in Australia, it might help to know about the different pricing models offered by SEO providers to be able to choose the right one for your specific needs and goals.
Monthly Retainer
This type of SEO service comes with a monthly price option, where you have to pay the provider on a monthly basis.
Most of the SEO agencies in Australia use this type of pricing agreement, as it is the most convenient and effective one. The benefit for the clients is that they have to pay only for a month for trying out the service of a particular company before they choose to continue or leave.
On average, the monthly SEO rate levied by companies in Australia ranges between $750 and $1500 per month.
Hourly Rates
This type of SEO pricing option is commonly used by freelancers and small SEO businesses. It gives you the option of hiring an SEO agency or service on an hourly basis and pays only for the hours you use the service.
For short-term SEO projects, this is usually the most cost-effective option. However, if you are looking to stay with your SEO company for a long-term, a monthly retainer will be a more affordable choice.
On average, the hourly SEO price of freelancers and companies in Australia ranges between $80 and $130 per hour.
One-off payment (Project-based)
Many SEO companies are now also offering the option of a one-time payment for their services, where the client only has to pay a one-time fee based on the project. The option is ideal for short-term SEO projects and clients with a limited budget.
For a one-time SEO project, you can expect to pay in the range of $1000-$10,000 to an SEO agency in Australia.
Cost of SEO in Australia
Among other things, the cost of SEO depends on the type of business. Any professional SEO agency will tell you the same.
For instance, if you are looking to get SEO done for your local business, you should be ready to pay for a number of things, including:
- Paid business listing
- Advertisement on Google and Social Media
- SEO
The cost, of course, will depend on the company/provider you’re hiring and how well they can offer the most at a low cost.
On average, the cost of Local SEO in Sydney. Australia is in the range of $500-$2000 per month, excluding any paid marketing campaign. For details, you can check out our article on the local SEO cost in Australia.
So, what’s the ideal cost of SEO in Australia?
Well, that’s a little difficult to say without knowing the details. At best, we can say that the cost of SEO will depend on your specific project requirements, business goals, size, among other things.
Ideally, a business should invest at least 5% to 10% of its annual revenue in digital marketing. That is, 5% for big/stable companies, 7-8% for growing businesses, and >10% for small & new businesses.
To know more about how SEO cost works, the factors that affect the cost and for a free SEO audit of your website/project, feel free to reach us at 1300 160 807 or drop an email at [email protected].
